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What Kenyan Wealth Managers are Investing in in 2025
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Kenyan Wall Street
May 19, 2025
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What Wealth Managers are Keeping an Eye on in 2025
Kenyan wealth managers are always looking to diversify where they invest the funds they manage, and a recent report shows that their focus has been increasingly shifting towards non-traditional investment options.
For its 2024 The Wealth Report, Knight Frank sampled private bankers, wealth advisors, intermediaries and family offices who manage wealth for the ultra wealthy.
28% of the wealth managers surveyed oversee portfolios valued at less than US$5 million, while 17% manage portfolios valued between US$21 million and US$ 50 million.
In January, some of the sectors they said they were exploring include data centers, tourism, retail, development and farm land, and logistics and student housing.
With the economic and sociopolitical headwinds of the last year, high net worth Kenyans have shifted priorities especially from residential real estate to business investments. The demand for cloud services has boosted data centers as a viable investment option, with wealth managers banking on government policies on data localisation and investments in the power grid to provide and support long-term demand.
The tourism sector has been on the recovery path since the pandemic disruptions, with investors increasingly looking to benefit from the resurgence of Kenya as a destination for tourism and business travel. Renewed interest by global hospitality brands to build or franchise on the continent is due to support this demand, with wealth managers spoilt for choice in a market with diverse investment options.
In retail, investors are banking on continuing growth in consumer spending, despite the macroeconomic headwinds of the last year. The rapid development of modern retail spaces such as shopping malls, retail parks and distribution centers suggests interest in the sector. Here, investors are banking on evolving consumer preferences, and especially the growth of a middle class.
This is related to the interest in logistics and industrial investments, as demand for more efficient supply chains and continuing government support for industrial parks is expected to support upcoming demand.
In student housing, investments are flowing towards mega projects to ride on the market for ‘quality, purpose-built accommodation’ and the fact that universities and colleges cannot keep up with the demand.
“The tie suggests that investors are viewing both these sub-sectors as viable, reflecting confidence in the country’s ability to sustain economic growth through improved logistics infrastructure and an expanding education sector,” Knight Frank notes in the survey.
Read the whole story here.
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